Introduction

As a technology leader, you are no doubt thinking about ways to save money and improve performance in this time of economic instability and uncertainty. A little fiscal probity coupled with an increase in productivity will ensure you ride out tough times and emerge as a stronger, more robust and successful business. We’re on the same page. Focus on what you can control. Manage risk. Control cost. Diversify opportunity.

Microsoft Dynamics ERP and CRM are designed for businesses that depend on the efficient management of financial, supply chain information or customer information to turn a dollar. Read about several progressive businesses in the Middle East and Africa who have overcome obstacles to enhance the way their business operates and improve bottom line performance. Microsoft Dynamics is at the heart of each story, and so are the steps they followed to achieve improvements in their business. Doing their homework to select the right Microsoft Dynamics product; engaging a technology partner who understood not only their business, but their unique technology needs; and understanding the areas for business improvement and where the return on investment will come from.

You’ll also read about the products that comprise the Microsoft Dynamics proposition, and how to go about marrying your business need with your technology investment. Most of all, I hope you discover how Microsoft Dynamics ERP and CRM offers you the opportunity to use IT to save you money and at the same time, strengthen and grow your business. Microsoft is committed to fulfilling this vision and helping our customers drive forward with confidence.

Familiar to Your People

1. Helps make important business information more widely accessible
2. Adapts to the way people work
   easier user access to critical business information
   enabling them to work from virtually anywhere

Fits with Your Systems

3. Straightforward for IT to implement and manage
   maintain a consistent IT infrastructure that is less complex to manage
4. Works with many of the technology investments flexible enough to meet both the present and future technology needs of your company
   manage all of your business-critical applications from one central location
5. Simpler to monitor the overall health of many of your IT and business systems
6. Flexible and cost effective deployment options flexible and reliable platform that maximizes your IT resources and budget

Enables Confident Decision Making

1. Employees can be more productive and make better decisions
2. Delivers a consistent, unified view of information and key performance indicators
3. Helps users save time on the more routine reporting

Fuels Your Business Productivity

4. Scales to accommodate your growing business needs
5. Localized in up to 36 countries and 40 languages
6. Provide industry-specific functionality over 5, 000 partner solutions available worldwide
7. Quickly and easily add features and update workflows
8. Simplified collaboration and company-wide search capabilities